Nevada voters on election day will decide whether to strip NV Energy of its monopoly status, according to a report in the Wall Street Journal.
The measure, backed by some Las Vegas casinos and others, would establish an open retail market and empower consumers to choose an electricity provider.
Backers say it would allow for lower rates and greater reliance on solar power.
NV Energy says it is neutral on the ballot measure.
“If the campaign ultimately succeeds, Nevada would join New York, Texas and about a dozen other states where consumers and businesses can choose their electricity provider,” the Journal reported.
The battle in the Southwest reflects rapid changes in the utility business, the key topic at the Empowering Customers & Cities executive energy conference in Chicago November 1-2.