More than half of American electric customers are pondering whether they should dive into their bank accounts, take out loans and do whatever it takes to become self-sufficient utilities unto themselves.
More precisely, the share of would-be home energy entrepreneurs stands at 57 percent, according to new research just released by Accenture.
Even more - 61 percent - believe that consumers generating their own power should have markets to sell what they don't need.
On the utility side of the fence, there is growing conviction that century-old business models must change to accommodate this dramatic, looming transformation of their long passive customer base into active prosumers. Two-thirds of utility executives think their companies must evolve to become integrators of distributed generation resources and facilitators of the new emerging market.
The results are in a report, "Power Surge Ahead," based on interviews of 100 utility executives in 23 countries completed in January and other research.
EDITOR'S NOTE: The new energy customers of tomorrow, and the evolving utility business model, will be front and center at the Empowering Customers & Cities III executive energy conference in Chicago November 7-8.