Cooperative electric utilities around the nation are on the front line of the nation's pivot to more renewable power, John D. Hewa, Pedernales Electric Cooperative chief executive officer, said in a wide-ranging webcast.
Largely rural co-ops simply have more roofs sprinkled across sprawling territory, "a better ratio of land to energy consumption," he said.
"Seventy percent of our members wanted us to support renewables," he said.
In response, PEC has developed "on-bill-financing" for solar investment that kicks off in January, extending up to $20,000 per customer for up to 10 years at favorable terms, Hewa said.
Hewa said that the effort is one of many his co-op has been rolling out to customers as it strives to be ever more responsive.
A challenge, he said, is effectively communicating with users. That had required "sequencing our initiatives," Hewa said.